During the 1970's, bands would be replaced by their music videos if they went on tour to ensure that they were still being 'seen' by members of the public. Top of the Pops started this; if a band was unable to play or be at the studio in time for the airing of the show, they would show the video instead. If bands didn't have a music video, programmes like Top Of The Pops would use a previous band performance, either taken from a concert [if they were well enough known to be holding concerts] or Top Of The Pops would record a performance weeks before the show actually aired at the studio [the only difference being that there wouldn't actually be a crowd of people during the early shows of Top Of The Pops (70's and 80's)].
Both Myspace and YouTube where important in the strategies that the bands producers took on in order to ensure the band got noticed. The websites had a huge effect on the way that bands where seen, therefore giving their producers more opportunities. The 'internet generation' has always expected things to be instant, the producers had to keep up with the growth in popularity of the websites to ensure that they were doing all they could to get the bands noticed.
YouTube had a way of spreading the bands videos between users, as well as other users of the internet [e.g. email users etc], whether they knew about YouTube or not. The creation of YouTube had meant that bands can make videos to help sell themselves – not always with the permission of their manager or producer. The freedom that bands could have, via websites like YouTube, meant that audiences may be more interested because bands could say what was on their mind.
On the other hand, producers who have a lot of control of their bands could apply more pressure to the artist to make them become better known. For example, artists attending award ceremonies may have a set thing to say when accepting or handing out an award – to prove to the producer they are worth it as well as proving to the audience they can hold the limelight.
Producers who have control may apply more pressure on the artist to make sure that they have the best opportunities available to them during their career. The use of YouTube and self expression on websites allows people to become more involved with the bands meaning that they would become well known and successful.
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