Paloma Faith - Upside Down and Lady GaGa - Love Game have multiple similarities within their music videos. The main one being portraying the 'weird and wonderful' through clothing, set design and props. Another similarity is the use of dance. Lady GaGa has a more 'in-your-face' dance group which surrounds Lady GaGa throughout the video and Paloma Faith has a dance group which is suitably keeping behind Paloma to keep her in the limelight. Both of these dance groups are men, typically an admiration. The same type of camera angles have been used. Both Paloma Faith and Lady GaGa use long shots cutting into close-ups or extreme close-ups. Finally, lighting is used to create an atmosphere within the videos. Lady GaGa using lighting with the beat of the music video where as Paloma Faith has used lighting to create a free a light feeling.
2. How is your chosen genre different from another?
Both of these videos are of a pop genre which means that they are fairly upbeat and typically have happy lyrics. Comparing this to the indie music video by Arctic Monkeys - When The Sun Goes Down. Instantly we can see that the lyrics are less happy and upbeat. The video plays along the idea of portraying the lyrics within the story being shown on screen. the lighting isn't used to create an atmosphere because in the indie video we are able to see that the atmosphere is shown by the mise-en-scene of the video.
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